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Small Business Institute: Use Social Media Smartly

  • 30 Oct 2018
  • 9:00 AM - 11:00 AM
  • 2830 South Park Road, Bethel Park, PA 15102

Registration

  • IT
    Marketing
    Social Media
    Managing Conflict
    Changes in the Workplace

Use Social Media Smartly
Facilitator:   Stacey Ivol

Using Social Media Smartly for Your Business to Attract More Clients & Build Your Brand

Learning Objectives for this workshop:

  • Brief introduction t social media (Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube)
  • How to create a style guide for all of your social media accounts and have it coordinate with your website & blog
  • Learn which social media platform to use to attract your ideal client
  • Learn how to plan out your entire social media year and schedule it
  • Learn how to implement a sales funnel using social media
  • Walk through a Facebook Ads campaign
  • Walk through a Google Ads campaign
  • In addition to the above, each attendee will have access to exclusive content that will help them implement everything that they learn in the workshop.

Course Description(s) (Workshops can be taken individually or on the Entrepreneur/General Business/Personal Development Path)

September 26, 2018 
WORKSHOP 1:  Planning for Business Success - Entrepreneur Path 
Facilitator:  Connie Ruhl

In this workshop we will discuss:

  • Why am I choosing this venture?
  • What legal/finances do I need?
  • How am I going to do this?
  • Where are my resources?
  • How feasible is this venture?

October 3, 2018 
WORKSHOP 2:  Beginning Your Marketing & Social Media Plan - Entrepreneur Path
Facilitator:  Connie Ruhl

In this workshop we will discuss:

  • Who is my market area?
  • How will I market my product/service?
  • When will I use the various types of marketing?
  • How will I implement my marketing strategy?

October 9, 2018 
WORKSHOP 3:  Leading People Through Change - General Business Path
Facilitator:  Denise Galloni

In this workshop you will be led through a discussion on understanding people's perception of change. You will learn the three phases of change transitions and how to help people deal with them.


October 10, 2018
WORKSHOP 4:  Understanding the Operations of a Business - Entrepreneur Path
Facilitator:  Connie Ruhl

In this workshop we will discuss:

  • What can I do well myself?
  • Where will I get the other talent?
  • Where will I house my operations?
  • When will I know when to add staff/resources?

October 16, 2018
WORKSHOP 5:  Managing Workplace Conflict - General Business Path
Facilitator:  Denise Galloni

In this workshop you will discuss why conflict can be a good thing.  You will learn how to recognize the different types of conflict and how to deal with the conflict.

October 17, 2018
WORKSHOP 6:  Developing Your Business/Marketing Plan - Entrepreneur Path
Facilitator:  Connie Ruhl

In this workshop we will discuss:

  • What does my three year plan look like?
  • How much capital is needed to make it work?
  • What space/location is needed to operate?
  • When do I put this into action?

October 23, 2018
WORKSHOP 7:  Secure-A-Day:  Protect Yourself Against Cyber Security Exposures

Facilitator:  Stacey Ivol

You are NOT the Exception - Protect yourself against cyber security exposures that all businesses can face.

In this workshop you will learn how to:

  • Protect your devices against cyber security and personal security
  • Learn the rules of thumb for protecting your email
  • Create a back up plan to get your business moving again in 48 hours of less
  • Identify weak spots in your business's cyber security
  • And so much more valuable information.

October 30, 2018
WORKSHOP 8:  Use Social Media Smartly
Facilitator:   
Stacey Ivol

Using Social Media Smartly for Your Business to Attract More Clients & Build Your Brand

Learning Objectives for this workshop:

  • Brief introduction t social media (Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube)
  • How to create a style guide for all of your social media accounts and have it coordinate with your website & blog
  • Learn which social media platform to use to attract your ideal client
  • Learn how to plan out your entire social media year and schedule it
  • Learn how to implement a sales funnel using social media
  • Walk through a Facebook Ads campaign
  • Walk through a Google Ads campaign
  • In addition to the above, each attendee will have access to exclusive content that will help them implement everything that they learn in the workshop.

November 6, 2018
WORKSHOP 9:  Increase Your Company Presence & Profit - General Business Path
Facilitator:  Cindy Ellek

Increase your company's presence and profits through grassroots marketing and networking strategies.

In this workshop you will learn how to develop a marketing strategy that works. There will also be a discussion about marketing being much more than social media and print.

If you are wondering how to market your business, this workshop is for you.

November 8, 2018
WORKSHOP 10:  Foundations of Investing - Personal Development Path
Facilitator:  Lance Burgert

In this workshop you will learn basic investment philosophies. You will explore different options for small business retirement plans. Other strategies and tips will be provided.

November 15, 2018
WORKSHOP 11:  Speak Confidently & Present Like a Pro - Personal Development Path
Facilitator:  Denise Galloni

Standing up in front of people speaking? Do you want to present like a pro?

In this workshop you will learn how to find your voice when speaking in front of a group or in front of people. You will discover tips to help you speak professionally from a facilitator who has delivered 500+ presentations.

November 29, 2018
WORKSHOP 12:  Risk Management & Your Business - Personal Development Path
Facilitator:  TBD

In this workshop you will learn what risk management is and how to protect all aspects of your business.

December 6, 2018
WORKSHOP 13:  Time Management Techniques to Stop Time From Ticking Away - Personal Development Path
Facilitator:  Connie Ruhl & Denise Galloni

In this workshop you will learn to control what you can control. Identify and develop a plan to address time wasters.

December 13, 2018
WORKSHOP 14:  Managing Your Stress - Personal Development Path
Facilitator:  Connie Ruhl

In this workshop you will learn techniques to manage your stress. Learn breathing techniques, stretching and maintaining your stress


ABOUT THE CHAMBER

Committed to promoting unity in the commUNITY, we are here to help you and your business thrive.

THE CHAMBER

2975 South Park Road
Bethel Park, PA  15102

412-595-8361
 


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